WE Persist: the famous faces who joined our 2020 Appeal

Including Hillary Rodham Clinton, Kiran Mazumdar-Shaw, Olivia Colman, Indra Nooyi, Cherie Blair CBE KC and Sheryl Sandberg.

Women Entrepreneurs support, develop, empower, persist.

With events cancelled, services terminated, travel forbidden, new ways of working fast-tracking us into a digital world and increased care responsibilities, 2020 presented unparalleled challenges for us all. Together, we took action to help others overcome these challenges.


So many of us were striving to keep our businesses afloat, our families protected, our communities safe in the wake of the first impacts of the COVID-19 pandemic. Imagine then what that means for a woman entrepreneur in a low or middle income country who, on top of this hardship, faces many additional barriers.

The Foundation and its supporters see and hear these women entrepreneurs. We would not let a global pandemic hold them back. By working together, in 2020 we were able to support women entrepreneurs around the world to adapt, innovate, overcome and—most importantly—persist.

We’ve seen first-hand time and again the huge successes and impact women entrepreneurs can have with the right support for themselves, their families, and their communities.

Our video brings together Hillary Rodham Clinton, Kiran Mazumdar-Shaw, Olivia Colman, Indra Nooyi, Cherie Blair CBE KC, Sheryl Sandberg and many other powerful, inspiring women leaders from around the globe, who recognise how it is more vital than ever to enable women to get the tools, skills and confidence they need to keep their businesses going.

Together, we called to action: support women entrepreneurs around the world so that they can persist – and so can those who depend on them.

All over the world women are still less likely to receive financing, are more likely to experience discriminatory laws that preclude them from business activity and face social and cultural pressures that hold them back from succeeding.

That’s why we need people like you to join our supporters and enable us to break these barriers for women.

Empowering women is one of the smartest investments we can make. That’s why I am delighted to support such a timely and vital campaign, and why I want to invite you to join me.

Hillary Rodham Clinton