Van Pham’s story: pioneering with plant protein
Van Pham used HerVenture to strengthen her startup and support her in bringing its plant based products to new markets.
Ho Chi Minh City, Vietnam
Our 12-year entrepreneurial journey… is the story of wanting to bring a Vietnamese product to the world and build the image of Vietnamese people as intellectual minds internationally.
Van Pham’s company, Emmay, pioneers researching mushroom protein and creating innovative products from it. She used our award winning HerVenture app to strengthen her business planning skills and scale her company.
“I’m Van Pham, the founder and CEO of Emmay, a pioneering startup in Vietnam specializing in research on the field of plant protein from edible and medicinal mushrooms. We have product lines such as floss, spring rolls, snacks, spices, sauces, confectionary and drinks made from mushrooms.
The story of Emmay comes from my family issues. In 2010, my family had a very difficult economic situation, so my mother and I had to find a way to overcome that difficult period. During my three-year meditation course with my master, I found that vegetarian dishes from processed mushrooms were good for health. It was very suitable for my family at that time to start a business with a unique and new product with low capital investment. It was only the time and effort we spent on processing mushrooms. I did not expect that the day after I posted products for sale, there would be so many orders coming in. The business kept growing.
I did not expect that the day after I posted products for sale, there would be so many orders coming in. The business kept growing.
I started using the HerVenture app and was very impressed.
In 2017, I decided to set up Emmay with more creativity, innovation and in-depth research on science and technology. I started using the HerVenture app and was very impressed. This application is very easy to use. The impression it left on me after more than a year is that it is very easy to apply, easy to access and easy to use. Very concise knowledge. If I have to choose the two most impressive lessons, they would be finance and accounting, and starting an e-commerce store.
When I applied the knowledge from the HerVenture app, I recruited staff and set up a new digital marketing and sales department. It brought new vitality as well as revenue and the brand of the company has spread more and more.
Before HerVenture, the biggest challenge for my business, besides raising capital, was planning to export to international markets. Doing that consumes a lot of time and resources. However, when we set up the digital marketing and online sales department, we were able to navigate this with less problems. I have opened a warehouse in Singapore to start selling and deploying an e-commerce channel there. I will be able to deploy an online sales channel from the Singapore market to the Chinese market. It will be a place to transfer my goods. We have also used digital communication sites such as TikTok and Youtube to introduce the product and how it’s used in these new markets.
I feel that the journey of starting a business is very difficult, but it is worth it. I have gathered great people who are really passionate about this business.
I feel that the journey of starting a business is very difficult, but it is worth it. I have gathered great people who are really passionate about this business. Our 12-year entrepreneurial journey is not only the story of making profitable products in terms of business and economics, it is the story of wanting to bring a Vietnamese product to the world and build the image of Vietnamese people as intellectual minds internationally. That’s a bigger story that Emmay wants to pursue.”
Partnering for impact
We were able to bring HerVenture to Vietnam thanks to our collaboration with Qualcomm® Wireless Reach™. The extraordinary support of our private sector partners, trusts, institutions, and foundations enables us to deliver projects that touch the lives of thousands of women entrepreneurs across the world. We're always seeking new partners to bring our work to more women, countries and regions!Find out more
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