Alana’s Story: boosting sustainability in Guyana
Alana Bunbury-Walton runs Guyana's first zero-waste store. Our Road to Growth programme supported her to propel her mission.
Inclusivity and diversity in the business world are important. I believe that supporting women-owned ventures pays off.
Alana Bunbury-Walton, owner of Guyana’s first zero-waste store, dreams of a world without plastic pollution. The Road to Growth programme taught her about market segmentation & product refinement, strengthening her business so she can propel her mission.
“My name is Alana Bunbury Walton, and I live in Georgetown, Guyana. I am the owner of JARS Zero Waste Store, a sustainable business that offers eco-friendly products. Our aim is to reduce plastic pollution in our society. I became an entrepreneur thanks to encouragement from my father, and inspiring examples set by other family members.
Prior to my involvement in the Road to Growth programme, I was running my business with little structure and direction in terms of sales, inventory, and marketing.
Prior to my involvement in the Road to Growth programme, I was running my business with little structure and direction in terms of sales, inventory, and marketing. Becoming a programme participant changed all of that, as I learned about market segmentation and gained an understanding of how to better target my marketing strategies and refine my product line. This has helped me to forecast sales more accurately.
Unfortunately, it is true that women-owned businesses face more challenges than those owned by men.
Unfortunately, it is true that women-owned businesses face more challenges than those owned by men. In the zero-waste space this is further accentuated, as the concept is quite new in Guyana. Educating people on what we do, and how our actions impact the environment, continues to be a challenge. I want to encourage people to become more aware of their environmental footprint. That’s why it is so important that sustainable businesses like mine exist – to ensure a better life for the present– and future generations.
I believe that there is a lot of potential for sustainable business in Guyana. I see some businesses already encouraging customers to bring their own reusable bags or making the switch from plastic packaging to more eco-friendly packaging. That is already a step in the right direction.
Inclusivity and diversity in the business world are important. I believe that supporting women-owned ventures pays off, as women are more likely to invest back into their business and community and make valuable social contributions.”
Partnering for impact
The extraordinary support of our private sector partners, trusts, institutions, and foundations enables us to deliver projects that touch the lives of thousands of women entrepreneurs across the world. We're always seeking new partners to bring our work to more women, countries and regions!Find out more
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