Alana’s Story: boosting sustainability in Guyana

Prior to my involvement in the Road to Growth programme, I was running my business with little structure and direction in terms of sales, inventory, and marketing. Becoming a programme participant changed all of that, as I learned about market segmentation and gained an understanding of how to better target my marketing strategies and refine my product line. This has helped me to forecast sales more accurately.

Unfortunately, it is true that women-owned businesses face more challenges than those owned by men. In the zero-waste space this is further accentuated, as the concept is quite new in Guyana. Educating people on what we do, and how our actions impact the environment, continues to be a challenge. I want to encourage people to become more aware of their environmental footprint. That’s why it is so important that sustainable businesses like mine exist – to ensure a better life for the present– and future generations.  

I believe that there is a lot of potential for sustainable business in Guyana. I see some businesses already encouraging customers to bring their own reusable bags or making the switch from plastic packaging to more eco-friendly packaging. That is already a step in the right direction.  

Inclusivity and diversity in the business world are important. I believe that supporting women-owned ventures pays off, as women are more likely to invest back into their business and community and make valuable social contributions.”