This Women’s Entrepreneurship Day (19 November), we’re releasing our brand new video highlighting our work in Kenya this year.
This year, we partnered with DHL Express partnered, together with local implementation partner SITE, to bring our flagship skills training app, HerVenture, to Kenya.
Since launching in May 2020 the app has supported over 1,100 Kenyan women to successfully grow their small businesses during an incredibly challenging time. Over two thirds (68%) of the women entrepreneurs who used the app felt that the financial situation of their families would improve as a result.
Now, we’re pleased to share with you a new video which features the stories of several of the women entrepreneurs who have successfully used HerVenture to strengthen their businesses, as well as important words from Professor Margaret Kobia, Cabinet Secretary, Ministry of Public Service and Gender, Kenya:
An evaluation conducted in August on the app’s outcomes for users in Kenya illustrated the important benefits corporate-NGO development partnerships can achieve. After going through the app’s learning journey, 79% of users reported knowing how to achieve their business goals, up from 48% before using the app. 81% of users grew in confidence and 75% improved their financial planning and budgeting skills.
Within just a few months of using the app, and despite the difficulties of COVID-19:
- 38% of users reported an increase in sales
- 31% reported growing their customers
- 25% increased their profits
- 44% grew their savings, and others were optimistic that they would be able to post-pandemic
- 68% felt optimistic that the financial situation of their families would improve as a result
Wangari Mwaura, owner of New Start Organics, is featured in the video as a HerVenture user. She explains, “[HerVenture] has enabled me to run my business and keep learning even when I’m at home and taking care of my baby. I learned how to launch a business, […] prepare myself, [use] business language, articulating challenges to forge ahead in a business environment. It has given me the tools to share with other women how to manage different sides of business. Before, we were running blind, so the app is a light in the dark; it helps us to know what to do, and if you’re stuck you can access tools and address it.”
Professor Margaret Kobia, Cabinet Secretary and Kenyan Minister of Public Service and Gender further comments in the video: “The status of women entrepreneurs in Kenya is a bright star rising. Whenever there is an opportunity for them to learn better skills, especially through HerVenture, it is something that we welcome wholeheartedly as a government.”
HerVenture is available for women entrepreneurs in Kenya to download for free from the Google Play Store and Apple Store.
What can I do this Women’s Entrepreneurship Day?
As we enter the most uncertain holiday period of recent times, the Foundation will continue to empower the resilient and innovative women entrepreneurs we support. Women entrepreneurs we support continue to develop their skills, empower themselves and others, achieve great things with their businesses and most of all persist through the pandemic.
If you would like to support women entrepreneurs this Women’s Entrepreneurship Day, make a transformational donation today or find out how you or your company can get involved in our 100,000 Women Campaign!
HerVenture is highly scalable and adaptable. The Foundation is actively seeking funding partnerships to enable the app to launch in, but not limited, to Rwanda, South Africa, Ethiopia, Uganda, Ghana, Tanzania and Mozambique, with each iteration carefully adapted for a local context. Please get in touch if you would like to discuss potential partnerships!