There is no doubt that the global pandemic continues to present an extremely challenging time for women entrepreneurs in low and middle income countries. Nearly one in ten (9.2%) women entrepreneurs who took part in our 2020 Audit Survey reported that the impact of the COVID-19 pandemic was the single greatest challenge they had ever faced.

To support women entrepreneurs as they and their businesses bounce back from the impact of COVID-19, we released a host of our learning materials normally only available to those taking part in our programmes – to everyone through our website. From a guide on how to manage your cash flow to a video on how to use social media to access new markets, you can find our open-access resources here.

This webinar focuses on the necessary steps to building a strong online brand, which begin with developing a mission statement and researching your consumers’ habits. Spend time building your online presentation and networking skills. Ultimately, remember that your brand is unique to you!

Want more learning resources? Keep an eye on our website and social media, and sign up to our mailing list to receive them!

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If you found this resource useful, please join our 100,000 Women Campaign as a supporter today, so that we can empower even more women entrepreneurs to adapt their businesses following the impact of COVID-19.

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